Saige Marketing Partners: Marketing and Strategy Excellence for Your Team

For corporates, we combine specialist expertise with market research in an integrated approach to tackle complex challenges and jointly develop strategic courses of action.

At the same time, we act as an extended arm for SMEs in the areas of strategy, marketing, and business development by offering a holistic partnership at the highest level – relational, pragmatic, and visionary.

For Corporates For SMEs

Part of Academic Alpha AG

As a partner on the bridge, we navigate the course to success together with our clients. The Flybridge is the place of strategic decisions and forward-looking actions.

Science meets practice

Foresight through knowledge transfer

Partnership in marketing & strategy

Artificial intelligence as a crewmate

Corporate Flybridge

We support large enterprises with in-depth market research, strategic foresight, and practical empowerment. From profound market insights and tailored strategies to strengthening internal capabilities – we navigate complex challenges together and keep you on course for success.

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Insights

We keep the market and all its trends and turns on our radar for you. Through scientifically grounded market research, we uncover profound market insights.

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Strategy

Whether it is customer experience management, brand or marketing strategy – we develop tailored concepts that keep your company on a long-term course for success.

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Empowerment

We guide you safely through emerging fields such as generative AI and equip your team with the necessary skills, enabling you to continue your journey independently and confidently.

SME Flybridge

We support SMEs with a holistic marketing and strategy partnership – from onboarding and navigation to steering and course monitoring – enabling them to grow sustainably and to secure their long-term success.

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Onboarding

The journey begins with onboarding: we bring all stakeholders on board, clarify the starting point, objectives, and expectations, and jointly align the course. This ensures our marketing and strategy partnership rides the wave of success right from the start.

Navigation

At this stage, we chart your course using sound market research, (marketing) strategies, and business development projects. This way, you always maintain a clear overview and steer your company safely onto a growth trajectory.

Steering & Course Control

We set sail for operational implementation. Whether it's social media concepts, influencer marketing, or generative AI – we stay on course. Through consistent performance monitoring and targeted adjustment of measures, your company steers confidently into the future.

Current Topics on our Radar

Empowerment

Generative AI

With tailor-made input presentations, comprehensive onboarding including guidelines and organisational anchoring, we accompany companies into the world of generative AI.

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Study

Public Value

Public Value Study

We analyse the contribution of organisations to society. Through data-based insights, we help to make public value visible and communicate it strategically — whether for politics, the general public, or other stakeholders.

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Market Research

Customer Centricity

Customer panel

As experts in setting up and managing customer panels, we offer valuable insights and help companies better understand the needs and wishes of their customers.

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Purpose

Guidance

(Brand) Purpose

Through tailor-made workshops, we help companies identify their 'why' and understand what drives employees. This creates a strong, shared identity, promotes team cohesion and strengthens the connection with customers.

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Shadowing

Shops

Activity Survey

Using structured observations, we analyse job profiles in order to identify efficiency potential. In this way, we help companies optimise work processes and improve the customer experience in a targeted manner.