Generative AI: Flybridge inspires the BSC Young Boys with an input session
Generative AI offers major opportunities for Football and the strategic development of clubs. As part of an input sessionsession with BSC Young Boys, Flybridge provided hands-on insights into how these technologies can be applied meaningfully and effectively. Read more in the latest issue of YBusiness Magazine to discover how Flybridge inspired BSC YB with innovative perspectives and practical examples.
Playmaker of Strategic Transformation
Flybridge Delivers Tailored Insights into Generative AI
In a world shaped by constant change, Flybridge stands as a pioneering partner in the field of generative artificial intelligence (AI), supporting organisations with forward-thinking strategy. With a keen eye for strategic moves, Flybridge translates scientific insights into real-world applications – making a difference on the playing field of modern business.
Generative AI Applications in Football
In a tailored session for BSC Young Boys, Flybridge offered a broad overview of generative AI use cases. After introducing key concepts and relevance across various industries, the focus shifted to football-specific examples. A highlight: TacticAI – a cutting-edge tool for optimising corner-kick strategies, already in use at Liverpool FC.
Tactical Play in the Digital Age
Flybridge introduced YB to a wide range of advanced tools – from automated subtitling to creative image generation. These tools enable the creation of engaging short videos for social media and open new avenues for fan interaction. One of the main focal points was visual generation, with tools like MidJourney playing a key role in shaping brand-driven content strategies.
Mastering Visual Strategy
In modern fan engagement, the ability to create compelling visual content is essential. Tools like MidJourney allow for custom image generation through refined parameter settings such as --cref, enabling tailored visuals that match club identity and campaign objectives.
Fair Play in the Digital Arena
Despite remarkable advancements, generative AI also comes with its challenges. Flybridge provided BSC Young Boys not only with a comprehensive overview of cutting-edge tools and targeted recommendations, but also addressed risks such as bias, lack of transparency, and ethical concerns.
Responsible use of AI demands clear guidelines and strong organisational anchoring. Flybridge recommends regular team sprints focused on specific use cases to embed generative AI safely and effectively into workflows. A forward-looking glimpse into the emerging world of AI agents further highlighted the future potential of the technology.
A New Game Begins
“The collaboration with Flybridge opened up new perspectives and clearly demonstrated the impressive range of applications generative AI has in our daily work. The hands-on demonstrations and deep insights were incredibly valuable for our team. I can recommend Flybridge without hesitation – they truly understand how to strategically apply innovation to generate real results.”
— Daniel Marti, Head of Marketing, BSC Young Boys
Ready to Take the Lead?
If your organisation is planning to embark on its generative AI journey, Flybridge is here to support you with tailored expertise and a pragmatic, strategic approach.
Get in touch today – and let’s shape your next move together.
